Job Title: Brand Communications Specialist

FLSA Status: Exempt/Bonus Eligible

Reports To: Sr. Brand Manager 

Department: Marketing

Overview:

As a Brand Communications Specialist, you will be responsible for developing and implementing communication strategies that enhance and maintain the brand identity across all communication channels, with a strong emphasis on social media platforms.

Key Responsibilities:

Social Media Management:

• Develop and execute social media strategies to increase brand visibility and engagement.
• Create and curate engaging content for various social media platforms, ensuring consistency with the brand message. Must be familiar with Canva, Later and Khoros platforms.
• Monitor social media channels for industry trends, competitor activities, and relevant conversations.

Brand Messaging:

• Craft and refine the brand's voice and messaging across all communication channels being the key user of our C4C contact management system.
• Ensure consistent and cohesive brand messaging in line with the company's values and objectives.
• Collaborate with cross-functional teams to align messaging with marketing and business goals.

Content Creation:

• Create compelling and shareable content for social media, newsletters and website including graphics, videos, and written posts.
• Work with design and content teams to maintain a visually appealing and on-brand social media presence.
• Tailor content to suit different social media platforms and target audiences.

Community Engagement:

• Foster and engage with the online community, responding to comments, messages, and mentions.
• Develop and implement strategies to grow and nurture the brand's online community.
• Manage social media campaigns, contests, and collaborations to enhance brand visibility.

Analytics and Reporting:

• Monitor and analyze social media metrics to measure the effectiveness of campaigns.
• Provide regular reports on social media performance and recommend adjustments for improvement.

Stay updated on industry best practices and incorporate insights into strategies.

Qualifications:

• Bachelor’s degree in communications, Marketing, or a related field.
• Proven experience in brand communications, with a focus on social media management.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Familiarity with analytics tools for social media performance tracking.
• Ability to work collaboratively in a cross-functional environment.

Attributes:

• Creativity
• Strong organizational skills
• Analytical mindset
• Adaptability
• Excellent interpersonal skills